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Best realtor websites 201112/2/2023 ![]() Hire a local expert if you’re not knowledgeable in PPC advertising. The only downside is that it costs money, and it can cost a lot of money (and produce few results) if you’re not doing it right. PPC (or Pay Per Click) is arguably one of the best and fastest ways to drive relevant prospects to your real estate website. “View drone videos of these listings at…”. And don’t be afraid to try different call to actions to test the effectiveness of, for instance, “View colour photos of these listings at…” vs. ![]() Send them from your ad to your website – turn them from a prospect into a visitor. Make sure your newspaper ad isn’t where the reader’s journey with you ends that day. ![]() Although newspapers aren’t exactly the sexiest or most modern publications anymore, they still increase brand awareness and convert leads – and they can be paired with modern tools to convert even more.1 Newspaper ads or community paper ads are common marketing channels for real estate agents and they should always include your website URL. Sure a phone number is necessary, but there should be another call to action available for people who aren’t ready to contact you just yet… “Meet the team on our website” or “View upcoming open houses online” are a couple of idea starters for your outdoor advertising calls to action that might help convert prospects into visitors. How can you convince them to load your website right then and there? Mainly people who are at the bus stop, on the bus, or walking by. Most of these people have a web-ready mobile device with them. But keep in mind who will predominantly be seeing your website displayed on the bus shelter ad. bus shelter, bike rack, billboard, etc.,) be sure that it’s clear and legible even if your prospect is driving by. When you place your real estate website on an outdoor advertisement (ie. A website link is good, but a good reason to go to your website is better. Include a phrase like “View this property online” or “Video tour on our website” to increase your prospect to visitor conversions. People see dozens of real estate signs out on yards every week so make yours stand out somehow. Make sure your latest for sale signs and open house signs include a URL to check out your website. And still, prospects who visit your website through your email signature are always there for a reason. For example, “ Find out what your home is worth for free here.” It’s not going to be your most powerful marketing channel by any stretch. You could simply type out your website domain, or you could get a bit creative and use a call to action that links to your website. Make sure your website is accessible through your email signature. Email SignatureĪn email signature is the predefined signoff you created that shows at the footer of all your emails. *Note, some of these tactics may be too time consuming or outside of your wheelhouse – always consider hiring a 3rd party local marketing expert or designer who has experience working with REALTORS®. We want you to embrace one fact today: Your real estate website will work for you when you begin putting it to work for you. With that said, here are 19 ways you can put it to work for you this month. The more relevant prospects you invite to it, the higher possibility that your site will convert them into active leads, and eventually customers. Your open house is one tool in your toolbelt, and so is your real estate website. Imagine this: You’re hosting an open house but not inviting any prospects or promoting it anywhere, not even on MLS®. You’re also not going to attend the open house yourself or leave any business cards… You’d be lucky if one person showed up or stuck around. It’s your job to send as many prospects to your website as you can, and to make sure the website is armed with powerful real estate lead-capture functions. In other words, they have no way of finding your site if you don’t lead them there. However, your website itself is not calling out to them, nor are they Googling you by name. From there it’s up to you to contact them and convert them into a customer. Once they visit your website, some of these people can be converted into active leads by interacting with forms, calls to action, contact info, etc. ![]() Prospects are people in your target audience who don’t even know about your website yet and who’ve probably never been there. Unfortunately, even the best REALTOR® website alone doesn’t have the power to convert a prospect into a visitor.ġ. The world’s greatest real estate website will make it more likely for you to convert a visitor into a lead.
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